Foodoppi is an online food network for children. A creative online platform which educates, entertains and empowers children all through the wonders of food and science. Foodoppi brings together food and science
by creating content for teachers, parents and youngsters to use as activities and projects both at home and
school – activities which are not purely educational but also entertaining,
by creating content for teachers, parents and youngsters to use as activities and projects both at home and
school – activities which are not purely educational but also entertaining,
Foodoppi approached Edmundson Design with a brief to update their existing logo and I worked closely with
them to design their new brand identity. They specifically wanted a modern, clean, gender-neutral logo with authority, as well as being exciting, playful and fun. Foodoppi specifically wanted a logo that avoided the usual associations with children’s food logos and instead to focus more on the science aspect of the business.
them to design their new brand identity. They specifically wanted a modern, clean, gender-neutral logo with authority, as well as being exciting, playful and fun. Foodoppi specifically wanted a logo that avoided the usual associations with children’s food logos and instead to focus more on the science aspect of the business.
After working through numerous routes a final design was selected – one with a test tube forming the letter ‘i’.
The finished circular logo contains hand-drawn lettering created to match the curves of the test tube letter ‘i’.
The finished circular logo contains hand-drawn lettering created to match the curves of the test tube letter ‘i’.