Over the last few months I’ve been working on a rebrand project with London-based content marketers and long term collaborators Futurity Media.
I’ve been working with Futurity for a few years now and regularly team up with them by designing reports, e-books, infographics and presentations so I was only too happy to help them with a new logo and identity.
Futurity specifically wanted to avoid the usual technology logos designs and decided on a geometric typographical logotype after initial logos were created.
The multi-coloured letterforms in the word ‘Futurity’ create a pattern made of squares and triangles which is used as a graphic device throughout the new identity.
Edmundson Design and Futurity both worked closely with Transcend Marketing who built the new website based on flat design visuals.