Identity and product concept visuals for MoWell – a new modern lifestyle wellness brand, based in Dublin.
The name MoWell is based on the French word for Marrow (Moelle) and is the concept behind the logo – an abstract cross-section illustration of bone marrow. The marrow represents the essence, the inner matter and the core of who we are, which is the main ethos of the brand. The client was very specific in wanting the logo to be modern, elegant, abstract and minimalist.
